Breastfeeding Bribery

Unless you have been away from all social media over the last couple of days you will have heard about the new "incentives" that are being introduced to try and get more mums breastfeeding.  Researchers from the University of Sheffield have thought up a new scheme that will see mums getting £120 worth of breastfeeding vouchers if they breastfeed for the first 6 weeks of their babys life and then a further £80 if they continue to breastfeed until 6 months.

Have you ever heard anything so ridiculous in your life?

Last year I wrote a post about my breastfeeding experience I wrote about how it wasn't a positive experience with me it didn't matter how much I desperately wanted to continue with breastfeeding Thomas I just couldn't I was in a lot of pain already recovering from a caesarean and then add to that the pain I was experiencing because Thomas wouldn't latch on properly or stay latched on. We had lots of help but we just couldn't get it to work for us. In the first week I felt like I had failed as a mum because I couldn't even feed my child in the most natural way.

I swapped to bottle feeding it wasn't an easy decision I cried to David because I so didn't want to turn to the bottle but it was the best for Thomas he would then get the food and nourishment that he needed and he has now grown in to a beautiful healthy little boy.

Becoming a mum for the first time is a scary and sometimes difficult experience to begin with if we can't breastfeed, like I said many mums feel like they have failed at the first hurdle and many beat themselves up about it. Why should we be made to feel worse when one mum is getting money for doing something that you can't physically do?

Throwing money at mums to try and get more to try breastfeeding is not going to work. You have got to want to do it. Personally I think giving money or vouchers is a disgusting bribe. How about spending money on classes for pregnant women who want to know more about breastfeeding, who are thinking about doing it but want to know more. Why not work more closely with mums that do really want to do it, spend more money on having more people on the labour ward  who can spend more time with new mums not just a quick 10 minute visit. Most mums need a lot more help than a quick visit to get to grips with breastfeeding.

Yes I had a negative experience with breastfeeding Thomas, does it put me off trying again in the future? No not at all because it is something I would love to do. Do I want vouchers so I can go shopping if I manage to do it? No I don't the fact that I can successfully breastfeed my baby will be payment enough.


  1. Great post! We still breastfeed at 18 months but we do it because we enjoy it not because i want to be paid for it. I think its the most ridiculous thing ive ever heard!! The money should be used for something better! x

  2. I remember that feeling of failure to and whilst its horrible its not true your a good mum. not sure if you've seen the good mom poem but i think its good to be kind to ourselves and remember this

    To the mom who's breastfeeding: Way to go! It really is an amazing gift to give your baby, for any amount of time that you can manage! You're a good mom.

    To the mom who's formula feeding: Isn't science amazing? To think there was a time when a baby with a mother who couldn't produce enough would suffer, but now? Better living through chemistry! You're a good mom.

    To the cloth diapering mom: Fluffy bums are the cutest, and so friendly on the bank account. You're a good mom.

    To the disposable diapering mom: Damn those things hold a lot, and it's excellent to not worry about leakage and laundry! You're a good mom.

    To the mom who stays home: I can imagine it isn't easy doing what you do, but to spend those precious years with your babies must be amazing. You're a good mom.

    To the mom who works: It's wonderful that you're sticking to your career, you're a positive role model for your children in so many ways, it's fantastic. You're a good mom.

    To the mom who had to feed her kids from the drive thru all week because you're too worn out to cook or go grocery shopping: You're feeding your kids, and hey, I bet they aren't complaining! Sometimes sanity can indeed be found in a red box with a big yellow M on it. You're a good mom.

    To the mom who gave her kids a homecooked breakfast lunch and dinner for the past week: Excellent! Good nutrition is important, and they're learning to enjoy healthy foods at an early age, a boon for the rest of their lives. You're a good mom.

    To the mom with the kids who are sitting quietly and using their manners in the fancy restaurant: Kudos, it takes a lot to maintain order with children in a place where they can't run around. You're a good mom.

    To the mom with the toddler having a meltdown in the cereal aisle: they always seem to pick the most embarrassing places to lose their minds don't they? We've all been through it. You're a good mom.

    To the moms who judge other moms for ANY of the above? Glass houses, friend. Glass houses.

    ( copied from babycentre.co.uk)

  3. Well said! I don't even know what made them think up with the idea. If anything money needs to be spent on more support in hospital and after around breastfeeding like you said. X


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